Who Will Build the Next Great Car Company?

dri-07-01-16-driverles-car-ford-fusionMy brain knows that this demonstration has been carefully staged and will work exactly as planned, but the rest of my body tenses up as I step on the gas of a Ford Fusion sedan and accelerate directly toward the “parked car” in front of me.

Rear-ending cars on purpose is not a natural act. It takes a metric ton of concentration to resist slamming on the brakes, so I play the role of distracted driver. To the right, a parking lot packed with brightly painted Ford vehicles sparkles in the afternoon sun. In the distance, an American flag waves from its pole. Ford’s iconic blue logo is painted into the side of a grassy hill.

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Source: fortune.com


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